Issue #17

Welcome to the newsletter! I hope you are enjoying these as much as I am writing them! πŸ˜„

Here’s the deal. I’ll try to be: (1) brief (2) target to organizers, speakers, and/or attendees. Trying to keep this ad free but I’ve left a spot at the bottom for “misc things”.

Feedback: (1) ping me on Twitter (2) email me (3) i’m going to leave comments open for now for approximately a week on the website posts if you want to leave your own feedback/$0.02.

Thank you!

You can find this issue on the website:

Organizers πŸ˜Š

Designing logos for your conference? Some considerations:

  • Starting fresh? Perhaps establish a theme for the conference first – perhaps it’s a style theme (the 80s, steampunk, β€œthe future”, etc.) or a theme based on a concept or word that applies to the event (I’m sure many in 2020 will pick β€œvision” or something similar). It could also be branding consistent with previous conferences (don’t have to reinvent the wheel) or related to the city/area the conference is being held in. Either way, establish several drafts of logos based on whatever theme (apparent or not) your conference takes hold.
  • Design logos and branding that should be visible to a diverse population – for example, are the logos and fonts visible to those who might have some sort of color blindness?
  • The best logos I’ve seen on shirts are recognizable from a certain distance – say, across a medium sized room. At least the key parts of the logo/writing should be visible/readable to the average attendee.
  • If you are designing color logos that will end up on shirts and swag, keep in mind that often to save costs (or other reasons) you might need to do 3 color, 2 color, or single versions of the logos. Design your full color logo along side these variations for consideration. Often first time conferences put their logos on the website only later to struggle on how to get them looking good on a shirt.
  • If you aren’t a designer have experience in print, find someone who does to make sure you are designing in the right formats (for example 300dpi).
  • Finally, involve the team in the selection process for the conference. Give time for honest feedback from the team, even if they aren’t all designers. A logo might look cool, but ultimately should reflect the conference and its spirit.

Speakers πŸŽ€

Here are some tips on how to encourage attendees to give you feedback on your talk:

  • Mention up front your request for feedback, perhaps as you introduce yourself at the beginning of the talk
  • Of course, mention it at the end of the talk as well. If it’s by URL, display the URL on a slide as you mention making the URL as easy to remember and/or short as possible.
  • Ask conference organizers if they have a central way of getting feedback that they can deliver to speakers. Some conferences (at least the good ones!) send surveys to attendees after the conference… make sure to follow up once these are released to make sure particular speaker feedback can get to you.
  • If the talk is live-streamed, share the URL on social media. Once recordings are posted, do the same. Ask ahead of time certain people that you trust and have the bandwidth if they view the talk soon after it’s made public for feedback.
  • As for the feedback online, there are several services that provide ways for people to submit feedback that can directly get to you. The easiest and cheapest would be a google form, although consider hosting a form on your own website so that people can visit your site (and learn more about you) as they give feedback. The form should be as short as you can make it depending on what feedback you want. A quick way to determine overall how the talk was (use a number system or even emoji) and leave a place for more general open-ended feedback (a text box).
  • Use the feedback form to also provide a way for conference organizers to ask you questions after you step off stage. If someone REALLY wants to ask you a question, then see if they can give you some feedback at the same time.
  • Depending on your talk, perhaps you can offer something in return for feedback although this depends on the kind of talk and if there’s a ROI for you. Think about how this might sounds offering this from the stage as well.

Attendees πŸ™‹πŸ½β€β™€οΈ

This week will be two short tips. Nothing mind blowing – saving that for the following weeks. πŸ™‚

Register early – The last thing you want is to be stuck at the registration desk while everyone else is off to the talks or networking. Reduce anxiety and register as early as possible (some conferences allow you to register even a day early) so you can minimize your time standing in lines and maximize your time learning and talking with fellow attendees.

Make sure you have a way to collect contact information – Make sure you have a way to collect contact information. Whether that’s a specific place you put and organize business cards or a way to pull information into a spreadsheet, come up with a system that keeps you organized.

Respect others – Most likely you’ll be surrounded by other people who are there for the same reason you are. Show proper respect for those around you. When you see two or more people having a private conversation, give them some privacy and time to finish their conversation before joining them.

Misc. Stuff πŸ€·β€β™‚️

These tips were written and/or gathered by David Bisset, someone who’s been helping organizing conferences (such as WordCamp Miami, but others too) and meetups for over a decade. He’s still learning so share any of your tips and it might be included in a future newsletter.