New ABS-CBN, Viu partnership heats up

THERE’S much ado about ABS-CBN’s upcoming weekend program Flower of Evil.

Well, besides it being the first project of actress Lovi Poe with ABS-CBN—she was a GMA talent for a long time—this adaptation of the hit K-drama suspense thriller will also be seen in 16 markets across Asia, the Middle East and South Africa via the OTT video streaming service Viu 48 hours before its domestic television broadcast.

ABS-CBN Entertainment chief operating officer for Broadcast Cory Vidanes and Viu Philippines country manager Arianne Kader-Cu shared their excitement for the series, which will also mark Piolo Pascual’s first drama series after four years.

Arianne said, “Testament to our commitment to bringing the best premium Asian entertainment to Viu-ers, we are happy to work with ABS-CBN once again to bring the Philippine adaptation of Flower of Evil to all of Viu’s 16 markets. This latest offering puts Filipino talent front and center in the way we do storytelling, supported by a powerhouse cast and a world-class production team.”

Cory said, “Our partnership with Viu on the local adaptation of Flower of Evil is a major milestone for ABS-CBN Entertainment. This is an opportunity for us to showcase excellent Filipino content and talent to the global audience in the 16 markets of Viu.”

She added, “Our local adaptation of the Korean hit love story—a compelling and powerful narrative on love for family, search for truth and justice—is the unanimous choice to open our regional partnership with Viu.”

Flower of Evil is scheduled to premiere this month. It follows the thrilling story of a man who successfully changes his identity in order to hide his scandalous past. He then marries a police detective, who will later on be tasked with investigating an unsolved serial murder case that will lead her back to him.

The show also stars Agot Isidro, Edu Manzano, Denise Laurel, Joross Gamboa, Joem Bascon, Epy Quizon, Rita Avila, Jett Pangan, Pinky Amador, Joko Diaz, and JC de Vera.

ABS-CBN and Viu’s collaboration strengthens their vision and commitment to bringing premium Asian entertainment to more viewers worldwide. The partnership kicked off early this year, with the streaming of ABS-CBN’s hit drama series The Broken Marriage Vow on Viu.

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PINOY pop girl group BINI makes history anew as music and pop culture magazine Rolling Stone named it one of the rising international artists under the Spotify RADAR 2022 program.

Dubbed by their followers as the Nation’s Girl Group, they are included in the list of emerging artists who bring “a little something for everyone, whether you need hope or healing” through its latest song “Pit A Pat.”

Rolling Stone describes the eight-member group—composed of Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna and Sheena—as having “a loud, vibrant, sugar-coated vibe that is only second to their commanding, ear-grabbing style.”

It also hailed BINI’s “Pit A Pat” as “a summer anthem brimming with attitude and optimism that sees the group confidently singing about empowerment, respect, and ambition.” Tara Aquino of Rolling Stone writes. “They’re here, and they won’t let you forget it.”