Nike to make full exit from Russia

Nike said Thursday it will permanently leave the Russian market after suspending its operations over the conflict in Ukraine, joining a long list of Western firms that have pulled out of the country.

Nike temporarily closed its stores in Russia after Russian troops entered Ukraine in late February, triggering unprecedented sanctions and sparking an exodus of foreign firms such as Adidas, Ikea, H&M, McDonald’s and Starbucks.

Also read | ‘Vkusno & tochka’: Russia’s McDonald’s reopens under new brand name in Moscow

“Nike Inc. made a decision to leave the Russian market,” the US apparel maker said in a statement. “The Nike stores were temporarily closed recently and will not reopen.”

It added that its website and app will no longer be available in the country.

Watch | 14th BRICS Summit: Russia trying to forge closer ties with Asia

Last month, the US company said it will not be renewing licensing agreements with Russian retailers.

Also on Thursday, US tech giant Cisco announced its decision to “begin an orderly wind-down” of operations in Russia and its ally Belarus, saying it wanted to ensure its employees in these countries “are treated with respect”.

Also read | ‘Tired of paying’: UK man gets favourite Nike shoes tattooed on his feet

Russian authorities have warned that they were ready to nationalise foreign assets, and some officials assured Russians that their favourite brands would have domestic alternatives.


You can now write for and be a part of the community. Share your stories and opinions with us here.